Interview Basics: Speaking Off the Record vs. On the Record vs. On Background
In this microlearning video, Robert Johnson details the ethics of off-the-record, on-the-record, and on-background quotations, including the definitions used by journalists, the rules for each, and strategies to recognize the difference between the categories.
Writing a Great News Release
In this microlearning, we cover the five essential elements of every compelling news release: the lede, a nut graf, supporting information, quotes, a closing paragraph, and a sample headline. Public relations expert Robert Johnson walks through everything you need to know to write concise, captivating news releases that attract attention.