How to Write an Op-Ed
An op-ed is an essential way to reach the public with your organization’s voice. This form of written editorial, which has been around nearly as long as the newspaper itself, provides a chance to reach broad audiences with perspectives, facts, and research they wouldn’t normally be exposed to. Writing a great op-ed takes skill, though—as does placing one with a publication once it’s written. In this microlearning video, Robert Johnson, a media consultant and public relations expert with over 40 years of experience in the industry, outlines steps for successfully writing and publishing an op-ed.