Writing a Great News Release

Every journalist is looking for a great story, and a well-written news release is your chance to put one in front of them. In this microlearning, we cover the five essential elements of every compelling news release: the lede, a nut graf, supporting information, quotes, a closing paragraph, and a sample headline. Public relations expert Robert Johnson walks through everything you need to know to write concise, captivating news releases that attract attention.

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Writing a Great News Release
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Open to view video. In this microlearning, we cover the five essential elements of every compelling news release: the lede, a nut graf, supporting information, quotes, a closing paragraph, and a sample headline. Public relations expert Robert Johnson walks through everything you need to know to write concise, captivating news releases that attract attention.